Musk said Twitter should be “warm and welcoming to all” and enable users to choose the experience they want to have.įriday’s deadline to close the deal was ordered by the Delaware Chancery Court in early October. “You do not want a place where consumers just simply are bombarded with things they do not want to hear about, and the platform takes no responsibility,” Yildirim said. The note is a shift from Musk’s position that Twitter is unfairly infringing on free speech rights by blocking misinformation or graphic content, said Pinar Yildirim, associate professor of marketing at the University of Pennsylvania’s Wharton School.īut it’s also a realization that having no content moderation is bad for business, putting Twitter at risk of losing advertisers and subscribers, she said. But on Thursday, he assured advertisers he wants Twitter to be “the most respected advertising platform in the world.” Musk has previously expressed distaste for advertising and Twitter’s dependence on it, suggesting more emphasis on other business models such as paid subscriptions that won’t allow big corporations to dictate policy on how social media operates. He continued: “There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society.” “The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” Musk wrote in an uncharacteristically long message for the Tesla CEO, who typically projects his thoughts in one-line tweets. The message appeared to be aimed at addressing concerns among advertisers - Twitter’s chief source of revenue - that Musk’s plans to promote free speech by cutting back on moderating content will open the floodgates to more online toxicity and drive away users. In his first big move earlier on Thursday, Musk tried to soothe leery Twitter advertisers saying that he is buying the platform to help humanity and doesn’t want it to become a “free-for-all hellscape.” Musk’s changes will be aimed at increasing Twitter’s subscriber base and revenue. On Thursday, after she was fired, the harassing tweets lit up once again. For Gadde, an 11-year Twitter employee who also heads public policy and safety, the harassment included racist and misogynistic attacks, in addition to calls for Musk to fire her. His tweets were followed by a wave of harassment of Gadde from other Twitter accounts. Musk privately clashed with Agrawal in April, immediately before deciding to make a bid for the company, according to text messages later revealed in court filings.Ībout the same time, he used Twitter to criticize Gadde, the company’s top lawyer. Although they came quickly, the major personnel moves had been widely expected and almost certainly are the first of many major changes the mercurial Tesla CEO will make.
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